At Rice Route, we are building India’s first dedicated digital platform that bridges the gap between rice millers, traders, buyers, and transporters across the nation.
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For decades, broken rice was treated as a low-value byproduct of milling. But today, it’s a multi-billion rupee segment with strong demand in ethanol, poultry feed, brewing, and exports.
In 2023–24, India exported over 5 million tons of broken rice, largely to China and African nations. Rising ethanol blending targets (20% by 2025) will further boost demand.
This shift is also good for farmers and millers:
Better price realization for broken rice.
Diversified markets reduce dependency on one product.
Global positioning as a sustainable supplier.
👉 With the right balance between domestic needs and exports, broken rice could become India’s “hidden strength” in agri-trade.
